The modernized data infrastructure quickly integrates relevant internal and third-party data
Success Story Retail
Modern Data Infrastructure Provides New Consumer Insights for global alcoholic beverage companyData-driven marketing and product development approach optimizes operations, drives increased sales 
Our client is a global alcoholic beverage company based in Chicago that specializes in creative beverages that capture emerging consumer trends.
The company’s rapid growth created a need to add expert resources to reassess market opportunity and gain a better understanding of emerging consumer behavior and trends.
The company partnered with Infostretch to create a custom cloud data architecture equipped to tackle its market research goals quickly and efficiently.
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Established in 2005
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Presence in over 40 countries
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250+ employees worldwide
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A portfolio of brands that includes variety of spirits and beers
the Results
Key Outcomes
Modern Data Infrastructure
& Actionable Insights
& Actionable Insights
Predictive Analytics Driving
New Strategic Initiatives
New Strategic Initiatives
Drive sales, investment in successful initiatives, and set strategic direction for new projects
Increased Product Sales
Addressing New Consumer Need
Addressing New Consumer Need
As a result of intelligent and rapid reporting of consumer behavior
Go Digital
Accelerating the delivery of new digital initiatives with confidence
Be digital
Creating the infrastructure and foundation to scale digital initiatives
Enable digital adoption in a quick, and agile manner
Infostretch built a cost-effective, cloud-based centralized, modern data Infrastructure solution.
Build digital infrastructure and foundation for enterprises to scale
Migrated the company’s data to a cloud warehouse which enables automatic database updates.
Leverage data engineering to make strategic decisions and get digital right every time
Infostretch provided a transparent and easy-to-use solution for simplified reporting and real-time dashboard updates.
The challenge
Dispersed Data Assets Requiring Manual Processes, Limited Insights
The company’s existing process and data infrastructure required its analysts to manually consolidate different data assets from its sales systems and market research firms. They had to import data from each system and clean and standardize its structure. This slowed the process considerably, increasing the cost and preventing the company from gaining a lot of meaningful insights that existed in the date.
The Solution
A Cost-Effective, Modern Data Infrastructure
Infostretch worked with the company, engaging different stakeholders across the business in brainstorming sessions to understand their goals and identify the pain points stemming from their existing systems. This analysis allowed the team to focus on curated solutions that would directly address each group’s specific problem areas while also providing the organization with a holistic solution that could scale for the future.
Infostretch built a cloud data solution that centralized the company’s data, provided the company with new, modern reporting tools, and launched the company on its data-driven journey. Some of the specific results include:
The ability to generate actionable insights The modernized data infrastructure quickly integrates relevant internal and third-party data
Predictive analytics Drive sales, investment in successful initiatives, and set strategic direction for new projects
Increased sales As a result of intelligent and rapid reporting of consumer behavior
Some of the highlights of the Infostretch engagement include:
Migrating the company’s data to a cloud warehouse
Pipelines continue to update the databases automatically
Made data auditable, secure, and integrated to ensure transparency, traceability, and informativity
Engineering the data for optimal analytics and reporting
Simplified reporting and dashboard updates – in mere seconds
Analysts can quickly summarize data and use it to confidently forecast future trends
Enabling growth through an adaptable and scalable infrastructure
Data and analytics now scale seamlessly and cost-effectively alongside the company’s growth
A transparent and easy-to-use solution, easy for Phusion to adopt it as its own, and build upon