Success Story High Tech
Event Management Firm Streamlines Custom Apps for Clients
This leading provider of global event marketing solutions delivers custom event management and marketing capabilities to Fortune 500 software, OEM, financial services, retailers, education and government organizations.
The company was challenged by the need to develop and deliver high quality, custom mobile applications. Its clients expected the apps to be highly engaging and customized for their specific brand and event goals. At the same time, each app was only going to be used for a single event, so the development time and cost had to be managed.
Headquartered in Westport, CT
Founded in 1988 as a promotional travel guide company
2.6+ billion downloads of its mobile apps
Apexon started working with the company in 2015 to help address the problem. The solution included the development of a flexible and scalable architecture that could support the company’s multiple native mobile and mobile web platforms and enable faster development of customer apps and services.
The end result was an easy-to-use platform that provided the flexibility needed for each client’s unique event while also ensuring robust application functionality, performance and user experience.
The new platform cut new app development time from 2 to 3 weeks to less than 8 hours without sacrificing app functionality
Average app rating went up from 1.2 out of 5 to 4.5 out of 5
The company saw a 55% reduction in operating costs by leveraging a hybrid offshore-onshore development model
Accelerating the delivery of new digital initiatives with confidence
Creating the infrastructure and foundation to scale digital initiatives
Leveraging data and analytics to continuously improve digital delivery processes
Enable digital adoption in a quick, and agile manner
With a clear understanding of the company’s challenge, Apexon developed a solution that addressed both its short and long term needs.
Build digital infrastructure and foundation for enterprises to scale
Apexon delivered a fully customizable solution with a rich UI, enabling end users to create their own version with specific branding and style.
Apexon built a robust architecture that supported the event management platform’s many features, functionality and regional requirements.
Leverage data engineering to make strategic decisions and get digital right every time
Apexon also designed a usage tracking and monitoring system by integrating it with Google Analytics to enable more informed, data-driven decisions.
The company’s clients’ and their end-users’ (event attendees) needs were shifting rapidly towards mobile. Each client had unique requirements and expectations.
It was essential to understand these specific requirements and the custom applications that needed to be developed to address them.
Robust Architecture
The platform required a robust architecture to support a variety of features, functions, operations systems and geographies.
Lead Time & Shelf Life
Lead time to create the applications was more than 3 weeks and the shelf life of these apps were quite short – lasting only through the duration of the event.
Heavy Customization
The development process was highly error prone due to the heavy customization. As a result, the company’s app store rating was low and constantly receiving poor reviews.
Differentiation & Customization
Due to the lack of differentiation and customization, lower-cost event solution providers were taking market share away from the company.
The company engaged Apexon to build a development platform flexible enough to address each of their client’s unique needs and robust enough to scale to the size of Fortune 500 scale events.
The engagement included:
Flexible Architecture
Apexon proposed and developed a flexible and highly scalable architecture to support the multiple native mobile and mobile web platforms. The multi-tiered structure offered role-based access, faster app configuration, and comprehensive data management.
Reduced Development Time
The new platform reduced standard app development time from 2-3 weeks to less than 8 hours. It offered full customization with a rich UI that gave the company’s clients the ability to apply their own branding and style.
Google Analytics
Apexon also designed a usage tracking and monitoring system by integrating it with Google Analytics to provide feedback on app usage and performance.
Customer Database Access
Apexon also enabled extensibility by providing customer database access via API.
The flexible, highly scalable platform cut app development lead time by 94%. It also fueled an 80% increase in sales and led to a 3x app rating improvement.
