Where Does Digital Experience Fit into Digital Transformation?
While nearly every executive today spends at least some time thinking about digital transformation, it’s my experience that no two people agree on exactly what digital...
Digital Experience
To Stay Ahead of the Competition, Start with Empathy
I recently outlined the difference between customer experience (CX) and user experience (UX) in a blog post on the intersection of these two domains, and it got me thinking about...
Everyone at Your Company Contributes to UX. Here’s How to Encourage Participat...
User experience (UX) encompasses the many ways a user enagages with a digital product – from their emotional reaction to using it to the way it affects their...
A Guide to Accessible Digital UX Design
Accessible UX (user-experience) design refers to design that is built to be as useful for one group as any other. Although it often refers to accessibility for people with...
Insurance Company Collects $800,000 in Additional Premiums Through Website Redes...
The Brief The insurance industry is highly competitive, driven by providing an exemplary digital customer experience. Successful carriers make it as simple as possible for...
Why Client Centricity Should Be the First Goal of an Insurance Company’s Digit...
In previous blog posts, we’ve discussed the what and how of digital transformation for insurance organizations: what the end state of your insurance company may be and how to...
Next.JS, a Development Framework for Scalability and Production
Nowadays, it is common to build websites using a framework such as React.js due to its simplicity and reusability. However, when it comes to scalability, additional configuration...
How the Pandemic Will Shape UX: 2021 and Beyond
The COVID-19 pandemic disrupted almost every system we rely on, drastically changing our behavior in every sphere of our lives. Companies had to adjust quickly to meet their...
Decreasing Page Load Times Improves Customer Retention
THE BRIEF A large financial institution was facing frustration from customers due to slow page load times in its application. While they considered several solutions, all seemed...
Elevating User Experience for The Father’s Table with Website Transformati...
THE BRIEF The Father’s Table, a privately owned nationwide dessert company, is known for their variety of cheesecakes. Today, they have expanded to provide a variety of sweet...
Shared Component Library Improves Consistency and Velocity
The Brief A large financial institution was struggling to maintain consistency among applications. Designers were creating multiple variants of similar components,...
The Criticality of UX: How to Overcome Disruption and Succeed in Today’s Volat...
“The utmost thing is the user experience, to have the most useful experience.” - Marissa Mayer, former Yahoo CEO Investment in User Experience, UX, can help companies...
Putting Empathy at the Core of your Business: A Customer-Centric Approach
“To emerge successfully from this global crisis, brands must build experiences that help them engage with their customers at an emotional level.” ~Sharyn Leaver, SVP of...
The Power of Journey Mapping and Unveiling of End-User Pain Points
Digital transformation is a process in itself. But what about the end-user and what they were accustomed to experiencing in the physical world that has now gone digital?...
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