Toward More Ethical KPIs
Discussions of digital transformation tend to focus on how new technologies can improve business profits – and with reason. Making profits is how businesses stay around. Too...
Digital Experience
Where Does Digital Experience Fit into Digital Transformation?
While nearly every executive today spends at least some time thinking about digital transformation, it’s my experience that no two people agree on exactly what digital...
To Stay Ahead of the Competition, Start with Empathy
I recently outlined the difference between customer experience (CX) and user experience (UX) in a blog post on the intersection of these two domains, and it got me thinking about...
Everyone at Your Company Contributes to UX. Here’s How to Encourage Participat...
User experience (UX) encompasses the many ways a user enagages with a digital product – from their emotional reaction to using it to the way it affects their...
A Guide to Accessible Digital UX Design
Accessible UX (user-experience) design refers to design that is built to be as useful for one group as any other. Although it often refers to accessibility for people with...
Insurance Company Collects $800,000 in Additional Premiums Through Website Redes...
The Brief The insurance industry is highly competitive, driven by providing an exemplary digital customer experience. Successful carriers make it as simple as possible for...
Leading US Bank Accelerates Their Path to Digital Banking
The Brief A leading US bank approached Apexon with requirements for a large and complex UI platform that would be used to monitor and perform actions on payments as they flow...
Next.JS, a Development Framework for Scalability and Production
Nowadays, it is common to build websites using a framework such as React.js due to its simplicity and reusability. However, when it comes to scalability, additional configuration...
How the Pandemic Will Shape UX: 2021 and Beyond
The COVID-19 pandemic disrupted almost every system we rely on, drastically changing our behavior in every sphere of our lives. Companies had to adjust quickly to meet their...
Decreasing Page Load Times Improves Customer Retention
THE BRIEF A large financial institution was facing frustration from customers due to slow page load times in its application. While they considered several solutions, all seemed...
Elevating User Experience for The Father’s Table with Website Transformati...
THE BRIEF The Father’s Table, a privately owned nationwide dessert company, is known for their variety of cheesecakes. Today, they have expanded to provide a variety of sweet...
E-Commerce: Why Go Headless?
What is an e-commerce platform? For those of you selling something online, you’re most certainly using an e-commerce platform of some sort. This may come as a simple...
Modernization of National Furniture Retailer’s Product Display Pages (PDP)
The Brief A national furniture retailer with more than 200 stores that specializes in affordable, modern, and customizable furniture has an incredible e-commerce website. In...
The Case for Strictly Linting…Everything
Creating controversy Linting is controversial. Linting is the cause of many debates. Linting can be one of your most powerful tools, if done right. If you’ve spent any time...
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