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How to Increase ROI with Streamlined Salesforce Test Automation

This blog is co-written with Jeff Pigatto, Vice President and Global Head, Salesforce Practice at Apexon as they draw on their joint experience optimizing Salesforce...

How Updating Your KPIs Can Translate to Higher Revenue

Many marketing and sales departments live and die by their key performance indicators (KPIs). Often tracked in real time, these metrics indicate whether individual employees,...

Keep Your Eyes on the Prize: Achieve Customer 360 through Salesforce Data Integr...

When we engage with customers to update their Salesforce orgs, we often find that, even if they’ve been using the platform for a while, their customer data is scattered among...

The Role of the Salesforce Architect in the Salesforce Org Merge

When two companies come together in a merger or acquisition, if both have their own Salesforce org, they’ll need to figure out whether to merge one org into the other or if it...

How to Balance Individual Sales Performance with Team Success in Salesforce

Adopting Salesforce is more than a question of updating your sales team’s technology. It’s also a question of shifting how you think about and measure the performance of both...

Empowering Development through Framework-Agnostic Component Libraries

THE BRIEF While advising an established healthcare client, Apexon discovered they were struggling to break away from the front-end framework in which their mature applications...

3 Practices to Ensure Your Org Is Always Ready for Salesforce Updates

One of the things that makes Salesforce such a powerful tool is that it’s constantly evolving. Salesforce adds new features regularly and updates the platform itself three times...

What Role Does a Salesforce Solutions Architect Play in the Salesforce Implement...

This is the first part in our series exploring the roles different types of Salesforce Architect play in the implementation process. Why explore this topic? Because these...

What Role Does a Technical Architect Play in the Implementation Process?

This is the second installment in our two-part series on how different types of Salesforce Architects add value to the Salesforce implementation process. Our last blog post...

4 Best Practices for a Strong Salesforce Center of Excellence

At its best, Salesforce is a powerful tool that strengthens customer relationships, boosts productivity, and improves collaboration within a company. However, you may not...

5 Red Flags that Your Salesforce ROI Could Be Much Higher (And What to Do About ...

Salesforce is a powerful tool that can transform an organization’s ability to serve customers. But like any tool, using it well requires knowledge and experience. Without the...

For Successful Salesforce Adoption, Get the Metrics Right

Deploying Salesforce is a big step for any organization. But between buying licenses and actually seeing the promised ROI, a lot of work has to happen. Much of that work involves...

Enhancing Sales with Mobile Point of Sale Device

The Brief A large furniture retailer was looking for a way to keep salespeople better engaged with customers throughout the sales process. While building a customer’s order,...

What Is a Salesforce Architect?

Whether you’ve already completed your Salesforce implementation and you’re still waiting to see the ROI you were hoping for, or your organization is considering migrating to...

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