In previous blog posts, we’ve discussed the what and how of digital transformation for insurance organizations: what the end state of your insurance company may be and how to...
The COVID-19 pandemic disrupted almost every system we rely on, drastically changing our behavior in every sphere of our lives. Companies had to adjust quickly to meet their...
THE BRIEF A large financial institution was facing frustration from customers due to slow page load times in its application. While they considered several solutions, all seemed...
THE BRIEF The Father’s Table, a privately owned nationwide dessert company, is known for their variety of cheesecakes. Today, they have expanded to provide a variety of sweet...
The Brief A large financial institution was struggling to maintain consistency among applications. Designers were creating multiple variants of similar components,...
What is an e-commerce platform? For those of you selling something online, you’re most certainly using an e-commerce platform of some sort. This may come as a simple...
“The utmost thing is the user experience, to have the most useful experience.” - Marissa Mayer, former Yahoo CEO Investment in User Experience, UX, can help companies...
“To emerge successfully from this global crisis, brands must build experiences that help them engage with their customers at an emotional level.” ~Sharyn Leaver, SVP of...
Digital transformation is a process in itself. But what about the end-user and what they were accustomed to experiencing in the physical world that has now gone digital?...
Retailers know that to truly resonate with their customers they need to connect with them on the Web, mobile, tablet, and more and more via voice using smart speakers. We created...
Apexon has helped a global fashion-tech business deliver stylish safety-wear, after developing a new site that allows customers to funk up their face mask. Sunderland-based Apexon...
An important part of user research is facilitating workshops. Workshops are a crucial starting point of any user experience project because they help teams empathize with...
“...Proactively delighting customers earns trust, which earns more business from those customers, even in new business arenas. Take a long-term view, and the interest of...
July 29, 2019 By Janet M. Six, UXmatters In this edition of Ask UXmatters, our experts consider how user research and design for voice applications differs from research...
