4 Ways Salesforce Architects Can Impact Your Company’s Speed to ROI

Companies often fall behind on their Salesforce ROI targets because their staff aren’t experts in the Salesforce ecosystem. While engaging Salesforce Architects isn’t free, this investment can help you get the ROI you’re looking for faster.

Salesforce Architects can help you identify your biggest challenges and areas where you can reduce costs, all while ensuring that you’re taking advantage of the full capabilities of the platform. Whether you’re looking to demonstrate Salesforce ROI within the next year or five, you need to have experts at the table who are familiar with the many ways a Salesforce journey can evolve.

Here’s how Salesforce Architects can help you achieve the ROI you’re looking for faster by helping you establish the right metrics to measure your goals and identify opportunities to reduce technical debt, licensing costs, and redundancies.

1. Identify and Eliminate Sources of Technical Debt

When a company implements a highly configurable tool like Salesforce, the risk of accumulating a pile of technical debt is high. But with the help of a team of Salesforce Architects who have a deep understanding of both the Salesforce ecosystem and your organization’s needs, you can locate potential sources of technical debt before they turn into roadblocks.

When our team works with companies that have already invested in Salesforce but aren’t seeing the ROI they’d expected, we almost always find a lot of technical debt in our initial discovery period. If your Salesforce organization wasn’t implemented by someone who understands the full capabilities of the platform, odds are, you’ll fall into this camp.

Because Salesforce Architects on your project have a robust understanding of the potential downstream impacts of their work, they can help ensure that your Salesforce organization is organized and set up to facilitate sharing the right data next quarter and next year. 

2. Establish Appropriate Adoption Metrics for Your Goals

It’s nearly impossible to get a sense of how your organization is using the Salesforce platform by looking at the number of employee logins alone, but it can be a challenge to discern which numbers to focus on without the help of someone who understands how your team should use Salesforce day to day. This is where Salesforce adoption metrics come in handy.

In addition to helping design and engineer the tools and features you need to accomplish your goals – for Salesforce ROI and beyond – a Salesforce Architect can help point you to the metrics and dashboards you need to measure the success of your implementation and locate areas for end user education or improvement.

3. Control Your Licensing Costs

Salesforce Architects have the technical expertise to recommend what level of Salesforce license each group of users within your organization need in order to get the outcomes you’re looking for.

If one of the barriers to Salesforce ROI in your organization is costs, reducing your licensing fees can be an impactful change. Perhaps rather than having 1,000 of the most powerful licenses, your organization really needs 600, of which 100 are in the top tier, 200 at the second level, and 300 at the least expensive. The resulting cost savings on an annual basis is significant.

4. Bring in Outside Consultants to Help Address Redundancy

One of the primary value props that organizations look for when implementing Salesforce is the automation that comes with the platform. As a result, some roles within the organization may become redundant, but this can be difficult to identify from the inside.

Salesforce Architects can bring fresh insights to your current role definitions and identify what new roles might look like as your Salesforce organization evolves.

Should you locate potential redundancies within your organization, Salesforce Architects can also provide you with the expertise you need to make decisions that will have major downstream impacts.

Set Your Organization Up for Growth and Flexibility

However configurable the platform may be, enterprises and small-to-medium-sized businesses alike benefit from a Salesforce Program Architect’s deep understanding of what your organization can accomplish with the Salesforce over time.

Whether you implemented Salesforce years ago or you’re just beginning your Salesforce journey, you won’t get the functionality, efficiency, or ROI you’re looking for without expert assistance. To find out more about how Apexon’s Salesforce Architects can help support your Salesforce implementation or projects further down the line, contact our team today.