To Stay Ahead of the Competition, Start with Empathy
I recently outlined the difference between customer experience (CX) and user experience (UX) in a blog post on the intersection of these two domains, and it got me thinking about...
Blogs - Experience, Data & Analytics And Artificial Intelligence
Last Month at AWS: August Edition
The events of last year might not have been fully replicated in 2021, but there is little doubt that the last eight months has still managed to provide companies with plenty of...
Everyone at Your Company Contributes to UX. Here’s How to Encourage Participat...
User experience (UX) encompasses the many ways a user enagages with a digital product – from their emotional reaction to using it to the way it affects their...
Salesforce for Manufacturing Companies: What to Know before Taking the Leap
The past year has been challenging for many manufacturing companies. Disruptions to supply chains around the world have made it difficult to both get raw materials and deliver...
How Data Governance Can Make Banks & Other Financial Institutions More Adap...
Since Biden’s inauguration in January, there’s been a shift toward greater regulation for the financial services sector – as is usually the case with Democratic...
Why Digital Transformation Must be a Strategic Priority
Over the last decade, the term “digital transformation” has become less of a buzzword and more of a business optimization strategy. And while the demands of the connected...
Customer Experience & User Experience: Where they Meet
This blog, co-written with Richard Alvarez (UX Practice Lead, Apexon), draws on their joint experience in the CX and UX environments. Ask the average person if the customer...
Never-Ending Cyberattacks Highlight Need for Effective Data Security
Stop me if you have heard this one before; cyber criminals are going to steal your data, your identity, and your entire digital footprint. Much like the Terminator, they can’t...
Thinking of Acquiring a Neobank? Evaluate How Its Data Is Organized
The financial industry has seen a frenzy of mergers and acquisitions over the past few years that looks different from the type of activity we saw not 10 years ago. What’s the...
Should You Embrace a Crawl, Walk, Run Salesforce Rollout Plan?
It’s hard to understate the impact your organization’s rollout plan will have on the overall success of your Salesforce adoption. That’s because your rollout plan determines...
How Salesforce Can Help Personalize Patient Journeys
Salesforce Health Cloud has truly transformative potential for healthcare organizations (including doctors’ offices, insurance providers, hospital groups, and others) interested...
The Value of Conducting a Customer Experience Audit
Happy and happy clients who will stick to you in the long term are the ultimate goal, right? This necessitates the optimal customer experience! Today, customer experience (CX)...
Why AI is the Digital Key to Competitive Advantage
Artificial intelligence has been part of business optimization discussions for so long that it is often hard to believe that the technology is often more of a potential digital...
Last Month at AWS: July Edition
The year may be more than 50 percent complete, but AWS continues to churn out improvements and upgrades to its offerings, a steady stream of tweaks to a cloud infrastructure and...
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