Accelerating the delivery of new digital initiatives with confidence
Success Story Manufacturing
Accelerating Sales Visibility & Productivity for Hydra-StopApexon helps drive revenue increase for manufacturer with Salesforce Sales Cloud 
Hydra-Stop provides safe, efficient, and cost-effective systems for conserving and controlling water for thousands of municipalities and private water utilities around the world. Its solutions help minimize problems caused by the disruption of water — the most basic human need – during planned, routine, or emergency maintenance.
The company has continued to evolve over the years by investing in numerous digital initiatives to increase sales effectiveness, organize opportunity and project data, keep track of service providers and partners, and provide better reporting.
Sales productivity was a particular area of focus for the Hydra-Stop. The company had a well-defined sales process, but the legacy CRM tool it had in place was no longer effectively supporting its business goals. So, Hydra-Stop engaged Apexon to help modernize its sales management system.
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Founded in 1981
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Innovative water-control solutions for municipalities and utilities
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World’s largest manufacturer of in section valves and line stops
the Results
Key Outcomes
15-25% sales
productivity increase
productivity increase
Smarter sales with
customer data dashboards
customer data dashboards
Real-time view
of sales pipeline
of sales pipeline
Go Digital
Be digital
Creating the infrastructure and foundation to scale digital initiatives
Evolve Digital
Leveraging data and analytics to continuously improve digital delivery processes
Enable digital adoption in a quick, and agile manner
Build digital infrastructure and foundation for enterprises to scale
Apexon helped configure a Salesforce solution with email integration that enabled the migration of all of Hydra-Stop’s historical Account, Contact, Opportunity, Project, and Product Data to Sales Cloud. Centralizing all customer information in one place made it easily accessible and highly actionable
Leverage data engineering to make strategic decisions and get digital right every time
The challenge
Providing accurate & reliable data to the sales team
Hydra-Stop’s legacy CRM system was not intuitive for users, leading to poor adoption and outdated and unreliable data. This created a disconnect for dispersed teams trying to target sales efforts and support customers. As a result, Hydra-Stop faced some very specific challenges:
Difficulty Converting Sales Leads into Qualified Opportunities Poor legacy solution design and configuration made qualification and follow up highly inefficient.
Poor Organizational Reporting on Opportunities The company had difficulty managing and resetting sales targets at the beginning of each year due to poor information.
The Solution
Implementing Salesforce Sales Cloud for Hydra-Stop
Apexon started by running daily discovery sessions focused on streamlining Hydra-Stop’s unique sales processes, and configured a solution that would help them overcome their challenges.
This included:
Email Integration
Enabled the migration of all of Hydra-Stop’s historical account, contact, opportunity, project, and product data to Sales Cloud. Centralizing all customer information in one place made it easily accessible and highly actionable
Collaborative Documents
Such as client notes, calls, tasks, and events were connected to the appropriate records in Sales Cloud. This enabled traveling sales reps the ability to schedule follow-ups with service providers, or email contacts in seconds using the Salesforce Lightning mobile app
Apexon also provided personalized training to all sales users and administrators, facilitating a seamless transition from Hydra-Stop’s legacy CRM platform to Salesforce.
As a result of the Salesforce Sales Cloud deployment:
Hydra-Stop increased sales productivity by 15%
That number was expected to climb to 25% by the end of the following quarter
Hydra-Stop is selling smarter
Executives and sales reps can view reports based on key customer data, and view customized dashboards within Sales Cloud
The sales process has been streamlined
Sales representatives are better aligned around internal business plans
Hydra-Stop can effectively track sales performance
Thanks to a real-time view of sales pipeline
“My team has participated in three CRM implementations in the last 7 years. The Apexon team was by far the best implementation partner we have worked with. From our initial discovery call to post-implementation support, Apexon was engaged in our project and supported our team through every step of the implementation process.”
Steve Roehrig, Vice President Sales & Marketing, Hydra-Stop