Support for more than 15 languages
Success Story Retail
British Cosmetics Company Extends its Digital ReachApexon helps expand its e-commerce, mobile presence with test automation 
In 1976, the company began in a little green shop selling cosmetics, skin care, and fragrance products in Brighton, England. In the 40+ years since, it has become an iconic global brand with an online presence that spans more than 15 languages.
Apexon has been an integral part of this company’s strategic initiatives since 2005, a relationship that began with providing thought leadership in quality engineering. Our input has increased over the years, and includes migrating the company from legacy based home-grown systems to its current SAP ERP and e-commerce platforms.
The company also engaged Apexon to automate software testing, expand its e-commerce website reach to include more languages, and to create an engaging mobile presence for its customers.
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1000+ products online and in store
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3000 stores in 65 countries
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Previously owned by L’Oréal (2006-2017)
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Part of Natura since 2018
The Customer Journey
- Launch of UK website
- US core upgrade and automation
- Quality Engineering
- UK platform migration
- Loyalty program design
- US platform migration
- Launch of UK M-com
- Site rebranding project delivered (BBB)
- Launch of Sweden E-com platform
- Hybris Strategy Implementation
- Cybersource
- CRM Migration Platform
- SAP order placement support
- Hybris Australia Catalogue Support
- Digital Implementation Management
- Jenkon Online Registration
- Hybris CI CR5
- FrontEnd testing
the Results
Key Outcomes
Expanded
Language Testing
Language Testing
Mobile
Testing
Testing
Provided QE for more than 30 different devices
Loyalty
Program Launch
Program Launch
Rolled out online Customer Loyalty program to multiple EMEA markets
Increased Customers
& Revenue
& Revenue
Via new mobile, loyalty, and e-commerce initiatives reaching new markets and cultivating repeat customers
Go Digital
Accelerating the delivery of new digital initiatives with confidence
Be digital
Creating the infrastructure and foundation to scale digital initiatives
Evolve Digital
Leveraging data and analytics to continuously improve digital delivery processes
Enable digital adoption in a quick, and agile manner
Apexon helped this company deploy digital capabilities in support of its new loyalty program, mobile app, and e-commerce site.
Build digital infrastructure and foundation for enterprises to scale
Apexon automated the testing of the entire digital platform for components of the SAP Hybris-based e-commerce platform and its integration with SAP ERP system, CRM, personalization, recommendations engine, and payments capability.
Leverage data engineering to make strategic decisions and get digital right every time
With testing automation, company can launch globally within 3-5 days after code complete and execute ~1000 test scenarios in 6-8 hours.
The challenge
To accelerate mobile & e-commerce & deliver loyalty program
This company looked to Apexon to help it accelerate its entry into mobile and e-commerce and accelerate the delivery of its new loyalty program.
The reasons for this request were:
The lack of e-commerce and mobile presence was limiting its reach in key markets.
No online membership loyalty system, or customer retention program in place, putting it at a disadvantage with new competitors.
There was no testing program in place to support the new initiatives, slowing delivery cycles and risking customer satisfaction.
The Solution
Global comprehensive quality engineering plan for new e-commerce platform
Apexon laid out a strong mobile device testing strategy to cover leading devices based on geography, and an execution strategy to ensure broad device coverage for all releases.
The Apexon team also deployed a comprehensive quality engineering plan for company’s new e-commerce platform across 30+ countries on both mobile and web. In addition to functional validation, Apexon also provided performance and security testing strategies at various layers of the stack to validate both individual components and the overall integration of the system and how well it met customer demands. The engagement included:
Complete ecommerce re-platforming Hybris omni-channel solution with emphasis on enhanced mobile capabilities, increased customer engagement and deeper analytics.
End-to-end testing of the implementation of SAP Hybris system incorporating online and in-store orders and connected supply chain — inbound, outbound, returns, transfers and warehouse management.
Coordinating with multiple vendors and contractors for smooth rollouts of e-commerce websites and software releases.
Launching a new online customer loyalty program in multiple EMEA markets.
Launching a new mobile app for the UK market, fully tested on a broad set of real mobile devices.
With Apexon’s quality engineering and test automation solution in place, this company has elevated its digital presence in multiple markets and improved its ability to respond to demand for new digital services.
The ability to deploy global releases within 3-5 days of code complete.
A functional regression suite of ~1000 test scenarios which can be executed in 6-8 hours.
The integration of testing in the development stage — increasing early defect detection by more than 50%.
Enhanced device coverage and the ability to execute automated tests in multiple locales with the right test data — significantly reducing support tickets and calls.