Success Story High Tech
Dubai-based Asset Management Conglomerate Enhances Customer Experience & Engagement
This Dubai-based conglomerate had expanded horizontally and vertically to revamp its core business.
Its digital presence needed to make a strong statement to reflect its updated vision, culture, and offerings. Inter-corporate and brand communication were of paramount importance.
The company engaged with Apexon to help it revamp its online presence while creating the foundation for future growth and expansion.
The offline experience with the company was built on the pillars of seamlessness and convenience. The disparity between that vision and reality on the online front was hindering the company’s growth.
There were several key factors holding the company back online:
A lack of authoritative content online threatened their market leadership position
Cross-compatibility was missing between mobile devices, disrupting the customer journey
Stagnant pages and geographical differences narrowed the ability to target larger audiences
Poor page-loading speeds challenged the customer experience further
The need for multi-language support to support their market positioning
Site hierarchy led to an intertwined customer experience map that wasn’t optimized for conversions
Apexon started by shoring up the brand’s online capabilities with a multilingual Sitecore Digital Experience Platform (DXP). This solution implementation quickly closed the gaps between customer touchpoints and created a high-engagement digital channel.
Some of the key aspects of the solution engagement with Apexon include:
Streamlining the information architecture for on-demand content authoring and modification
Building an omnichannel customer experience model with optimal viewing scales on all devices
Adding support for both English and Arabic languages, optimizing location advantages and expanding the target audience
Optimizing the platform for peak performance, irrelevant of site traffic, device or geography
Introducing a 24-hour interactive dial that displays location-specific retail offerings that the customer could experience
Incorporating a brand family dial to showcase all the sub-brands within their retail locations
Incorporating a CDN backend for seamless video streaming and a low-latency experience
Including a space to host presses releases and other corporate communications
The client re-established its hold on key business segments with:
Greater traction, lead generation, and retention via the online platforms
Upscale user engagement on both desktop and mobile devices
Enhanced brand recognition and recall across the digital medium
Reduced page loading time and boosted speeds
