The client needed a B2B ecommerce platform to connect practitioners and suppliers while also meeting the needs of patients purchasing those products. At the same time, orders and inventory needed to be managed in the company’s SAGE ERP system, so the solution had to include comprehensive integration between the commerce platform and the ERP system.
Success Story Healthcare
New Ecommerce Platform Connects Suppliers, Practioners & PatientsApexon deploys B2B website on Magento using headless commerce architecture 
This client is a US-based online provider of wellness products, vitamins and nutritional supplements designed based on feedback from health care practitioners and patients.
The company’s focus is on delivering the brands, resources and services to help support integrative health practitioners and ensure the best possible care for their patients. This includes helping practitioners safely recommend the right vitamins and supplements to their patients for purchase along with easy-to-follow compliance protocols.
To deliver on its goals, the company needed a more flexible and high-performing ecommerce platform that could connect practitioners with vitamin and supplement suppliers as well as the practitioners’ patients. The company engaged Apexon to help develop this hybrid B2B B2C capability for its business.
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Virtual storefront for wellness products, vitamins and nutritional supplements
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Serving both healthcare practitioners and their patients
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Comprehensive offering of high-quality products and services
the Results
Key Outcomes
Enhanced practitioner
& patient experience
& patient experience
Increased
supplier sales
supplier sales
Increased operational efficiency;
reduced requirements of IT team
reduced requirements of IT team
Reduced business efforts in order
processing & accounting
processing & accounting
The challenge
FLEXIBLE ECOMMERCE CAPABILITY TO MEET THE NEEDS OF BOTH PRACTIONERS & PATIENTS
The Solution
HEADLESS COMMERCE ARCHITECTURE ON MAGENTO ECOMMERCE PLATFORM
Apexon designed and deployed a headless ecommerce architecture with Magento 1.14 Enterprise as the backend and Angular for loading the front-end view of the site.
Key solution features include:
A complete B2B platform with both Practitioner and Patient concepts
Custom user roles (Practitioner, Patient) implemented multiple ways for registration, e.g., thru website, email link, or referral
3rd party accounting module using the company’s SAGE ERP system
Seamless Magento/SAGE integration
Outcomes
Enhanced practitioner and patient experience
Better site performance and speed
Increased operational efficiency as the business team was able to independently own and manage the platform with minimal involvement of the IT team
Seamless Magento-SAGE ERP integration reduced business efforts in order processing and accounting