Success Story Healthcare
US Healthcare Payer Launches Hybrid App & Adds 100K+ New Users
As the healthcare landscape rapidly evolves, payers must reimagine themselves to support the delivery of better quality healthcare services and improve customer experiences.
The customer, a Michigan-based payer, wanted to expand their active user base and improve engagement with its 1 million policy members by being available on multiple channels. They also needed to be compliant with regulatory requirements while improving stakeholder collaboration and enhancing user access and security.
With managed services and an outcome-based delivery model, Apexon was able to deliver a host of business benefits, including:
Exhaustive scrutiny of the customer’s existing processes exposed various challenges like:
Reduced Growtht Slack in member registration that impaired the growth of active user base
Inadequate Engagement Lack of adequate engagement with policy members
Non-availability Non-availability on multiple channels
By adopting a design thinking approach, Apexon worked with the customer to come up with wide-ranging member convenience solutions that included:
Hybrid Mobile App Building a hybrid mobile app supporting multiple devices and form factors
Ensuring Compliance Ensuring compliance to regulatory requirements (PHI, PII, and HIPPA)
Clear SLAs & KPIs Defining clear SLAs and KPIs for successful delivery
Better & Faster Releases Automating the regression tests for better and faster releases
Performance Engineering Investment Investing in performance engineering to ensure the app scales for the expected load
DevOps DevOps with continuous integration and test automation
Best Practices Leveraging CoEs and industry best practices
MVP Version Releasing an MVP version within 3 months
First Release Executing the project’s first release with an average team size of 19 FTEs for 9 months 
Offshore Vs Onsite Delivering the project in 80:20 offshore to onsite ratio
New Features Delivering production releases with new features every 2 months
